About Michelle

Michelle LaPointe is the President and Creative Director of C3 Advertising, Inc. She has more than 25 years of experience as a direct marketing creative director and copywriter, and over 14 years in Web development and multi-media marketing strategy. Her portfolio includes assignments for the U.S. Navy, Cisco, Microsoft, IBM, Intel, TIME Magazine, US News & World Report, United Airlines, Wells Fargo, Smithsonian, and many others. Michelle has won a Gold Echo, a Silver Caples, a CADM Past President’s Cup, a Pioneer Best of Show, and numerous other industry awards.

Prior to C3, Michelle was…

Copy Director at the DAK Catalog, Canoga Park, CA
Communications Director at Rogersound Labs, Chatsworth, CA
Marketing Manager at M/D Systems, Encino, CA
Creative Supervisor, Stone & Adler, Chicago, IL
Senior Copywriter, Kobs & Brady, Chicago, IL
Copywriter, Stone & Adler, Chicago, IL

Michelle is a graduate of the University of Notre Dame, with a B.A. in American Studies.

Also good to know

Michelle is a former board member of the Direct Marketing Association of Southern California and a speaker on a variety of industry topics. Her blog, Stuff  You Need To Know: Because Neither Of Us Has Time To Waste On Nonsense, makes for lively reading about marketing and creative issues.

Thanks to the need of a long-ago client, Michelle also has a Certificate of Completion from the Wilton School of Cake Decorating. She was first in her class in Buttercream Roses.