Your advertising might be a plate of exquisite hors d'oeuvres. Your website may be a gourmet meal. But your social media content ought to be like the best delivery pizza—hot, immediately available, just what you ordered, and easy on the wallet.

Original Blog Entries, Facebook Updates, and Twitter Feeds

Social Content "Blue bubbles" graphic

It's technically easy to update Facebook, Twitter, and your blog. Coming up with appropriate and compelling content on a weekly or daily basis—now that's a tougher nut to crack. When you're pressed for time, stuck for ideas, or low on enthusiasm, C3 can provide the high-quality content you need on a regular schedule.

You probably know that you need to update your blog and social media content regularly, if you want these tools to achieve their intended effect: to drive traffic to your website, to increase brand awareness, and to contribute toward boosting your search engine rankings.

We've developed a program to provide our clients with this kind of content:

  • Tweets that tell your story in 140 sharp characters that make you look good
  • Blog entries and images that you can upload between flights
  • Facebook page updates that keep you front and center with your customers, not the tabloids

All written by professionals, reviewed by our creative director, approved by you, and uploaded on your schedule to a library we've created for you in the cloud, so you can access them as needed. Complete with relevant keywords, included naturally in the copy—because you want your content to be as appealing to your customers as it is to Google.

Never off-brand. Never off-message. And very affordable.


Content Mining

Our clients frequently express concern that they don't have enough information to feed a steady stream of social media needs.

The fact is that if you have expertise, you already have information that can be turned into content:

  • Emails that you send to answer frequently asked questions
  • White papers
  • User manuals
  • Presentations
  • Press releases
  • Sales support materials

...and other documents or information that you regularly share with customers.

We can mine those documents for information, and turn them into a stock of compelling Facebook updates, Tweets, or blog postings, complete with links and images as needed.



Total Content Management

If you prefer, we can manage your entire social network program and its content.

We'll create cost-effective, compelling, and appropriate materials, upload them according to the schedule you want, and keep you informed every step of the way.


Social Content FAQs

How much content do we need?

It depends on your goals, and your plan for reaching them. There's no one right answer for every company, brand, target audience, and category. Tell us your objectives, and we'll help you figure it out.

Will you post comments to our blogs, or to other blogs in our industry?

No, and here's why:

We've all been there. You've read a provocative blog post about energy policy, the marketing value of Twitter, or whether Kirk or Picard was the better Star Trek captain. You're engrossed in the lively discussion thread that follows, and then you see a comment like this:

Great posting and interesting comments. I lost 30 lbs. by drinking Acai Berry Juice. http://www.123jiop78nnyt!buzzkill%$*

Aside from being wrong on many levels, this tactic packs a double whammy.

  1. It's unlikely to work
  2. It will make Google angry. Google is your friend. You do not want to anger Google.

Do I even need social media?

An excellent question, Grasshopper. Visit our Social Media page for answers.


From Michelle's blog: 4 Tips For Writing Better Social Media Content

Whether you're authoring your own blog and Facebook content, or have emplyees on the task, here are some guidelines to make the process more successful.

Get the details