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Category: Messaging

Man sitting at desk with sign, "Change happens, Just not to me."

When Your Best Advertising Arguments Fail: Overcoming Resistance To Change

April 26, 2021 Michelle LaPointe Leave a comment

Where people are dug in or resistant to change, a rational argument for your product, service, or cause is a…

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Posted in: Copywriting, Lead Generation, Marketing Fundamentals, Marketing strategy, Messaging

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Recent Posts

  • Resolution 101: Understanding Image Sizes and Types
  • The Return of Ad Poetry Fridays: Click-Bait Redux
  • Using Logic (The Human Kind) To Write Better Marketing Content
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