A creative brief is one of the foundational planning documents of any marketing project. It’s more specific (and easier to…
Instead of freaking out, read this. A lot of marketing begins with a panic project. You’ve been talking or thinking…
Where people are dug in or resistant to change, a rational argument for your product, service, or cause is a…
Social media not working for you? Here’s how to fix it. Three scenarios, three different circumstances, one shared problem: these…
Objective to strategy to tactics: Doing them all, in that order, is the difference between market dominance and floundering to meet goals. Here’s the difference between strategy and tactics in marketing, and how to use them to your advantage.
Four straightforward marketing documents are the workhorses of your ad campaigns. One is little-used and the rest misunderstood. Here’s how to understand what they are, what they are not, and how to use them.
The Mission Statement Think of a big company. It’s a big, famous company you have absolutely heard of. Quite possibly…