A creative brief is one of the foundational planning documents of any marketing project. It’s more specific (and easier to…
Where people are dug in or resistant to change, a rational argument for your product, service, or cause is a…
Social media not working for you? Here’s how to fix it. Three scenarios, three different circumstances, one shared problem: these…
Objective to strategy to tactics: Doing them all, in that order, is the difference between market dominance and floundering to meet goals. Here’s the difference between strategy and tactics in marketing, and how to use them to your advantage.
A deeper understanding of your audience makes your marketing more effective and your job easier. Here’s an easy way to…