C3 Advertising is a full-service direct marketing, branding, and interactive ad agency founded in 2003 by Michelle LaPointe.
Our team of strategists, writers, designers, media specialists, web programmers, video producers and support staff includes seasoned award-winning professionals and talented up-and-comers.
What we have in common is an unshakeable devotion to excellence and a commitment to our clients' success.
Michelle LaPointe has a long, wide-ranging, and much-awarded career. But in all that, her favorite moment was the one in which she knew she had done the right thing by founding C3 Advertising.
It happened at the first meeting with someone who would become one of C3 Advertising’s first clients. It came in the form of a simple question, and the client’s astonishing response.
The prospect, the CEO of a smaller regional company, was referred to C3 Advertising by a financial consultant.
“We need a brochure,” said the CEO.
“Our sales reps have been asking for one. We’ve been trying to get one designed for a while and just can’t seem to finish the project.”
“We can do that," Michelle said. “But can I ask a few more questions? You don’t need to know all the answers, but even a few will help us create a more effective brochure.”
“Sure,” said the CEO.
So Michelle asked. “What do you need the brochure to achieve? Do you want it to shorten amount of time it takes to close the sale? Do you want to cross-sell or up-sell products that your customers don’t know about it, or promote your most profitable products? Do you want it to help you stand out from your competition or position your company in a different way? Can your reps tell us the most frequent objections they encounter, and their most powerful ways to overcome them? What does your sales data tell us about your best current customers?”
The CEO didn’t say anything for a few seconds. Michelle was afraid she’d overwhelmed him.
Yes. Yes you can. But it’s a valid question. It’s not something you can get from what a colleague calls “You call, we haul” marketing. It’s the kind of thoughtful, results-magnifying approach that most organizations think only comes with a premium price tag and an astronomical marketing budget.
This story as both an auspicious beginning and a happy ending. The CEO became one of our first clients that day. And remained our client for 16 years, through the development of two distinct brands, and growth from regional niche company to a nationwide industry leader. Thanks, Joe.
Experience counts. Working for a wide range of clients and categories give our team a breadth and depth of knowledge that is the foundation of success for new clients and exciting new challenges. Michelle LaPointe and her team have been priviledged to work with some outstanding clients and brands.
It's a real honor to be asked to help other marketing professionals market themselves and grow their business. If respected pros trust you with their brand, you know you're doing something right. Here are just a few of the agencies we've been proud to work with.
Michelle LaPointe is the President and Creative Director of C3 Advertising, Inc. She has more than 25 years of experience as a direct marketing creative director and copywriter, and over 14 years in Web development and multi-media marketing strategy. Her portfolio includes assignments for the U.S. Navy, Cisco, Microsoft, IBM, Intel, TIME Magazine, US News & World Report, United Airlines, Wells Fargo, Smithsonian, and many others.
Michelle has won a Gold Echo, a Silver Caples, a CADM Past President’s Cup, a Pioneer Best of Show, and numerous other industry awards.
Michelle is a graduate of the University of Notre Dame, with a B.A. in American Studies. She is a former board member of the Direct Marketing Association of Southern California and a speaker on a variety of industry topics. She has been a guest lecturer in marketing at local colleges, and a judge of local and national advertising industry awards competitions.
In addition to leading C3 Advertising's Pro Bono Program, Michelle regularly volunteers in her community. She has been a school volunteer, a religious education teacher, a volunteer mentor at Hub 101 Startup weekends, a volunteer marketing advisor for local businesses, a board member of the Simi Valley Cultural Arts Center Foundation, and supports local candidates, causes and events that promote equality, respect, and understanding.
Her blog, Marketing for the 21st Century, or Stuff You Need To Know: Because Neither Of Us Has Time To Waste On Nonsense, makes for lively reading about marketing and creative issues. Thanks to the need of a long-ago client, Michelle also has a Certificate of Completion from the Wilton School of Cake Decorating. She was first in her class in buttercream roses.
The C3 Advertising team includes full-time, part-time, and contributing professionals who all share a commitment to excellence, client success, and client support.
Our mix of permanent and as-needed resources gives us the flexibility to serve clients large and small, and do it cost-effectively. Because when you do marketing right, it's not a zero-sum game. Everybody wins.
See "About Our Founder"
Becky Remy is the Senior Strategist and Social Media Director for C3 Advertising. A strategic, data-informed, integrated-marketing professional with wide experience, Becky helps craft marketing and media plans for C3 clients, handles direct mail production products, and manages C3 Advertising’s digital ad campaigns in search and social media.
Becky’s advertising experience includes work for United Airlines, Inuit, Looped LOGIC, Pacific Pro Realty, and many more clients that range from financial institutions to video game companies. She is also a licensing expert, with experience developing, producing, and marketing licensed products with Disney, Hasbro, and the University of Notre Dame, among others.
For the C3 Advertising team, Becky’s depth of knowledge means that often the shortest path to getting something done is to say, “Ask Becky”. She either knows the answer off the top of her head, or she knows where to find it. She is unflappable in a crisis and great at keeping the rest of the team on schedule and in the loop. Most important, of course, she gets the client’s objectives and always makes innovative and creative recommendations to meet them.