Social video advertising for a children's holiday event takes a playful turn with original animation. Even in a short form with no narration, a story needs a beginning, a middle, and an ending, in this case, with a little bit of fun. The COVID-safe venue was the parking lot of the theater. It's a distinctive building that everyone recognizes, but few have been there. To tie the event in with the familiar but little-visited venue, we created a new, custom illustration of the building for the animation.
This long-form portfolio video combines walkthroughs of different types of River's Edge Landscapes gardens with customer testimonial interviews. The video was designed to be edited into shorter clips as needed.
Before flying out to the shoot, we worked with the client to carefully plan locations, interviews, and a shot list. Having a producer off-camera asking questions provide prompts to customers, and turns the filming process into a conversation that puts non-actors at ease. (The interviewer's voice is edited out afterwards.) To maximize editing options, we film in high resolution and use a B-camera on the interviews. This process makes the final video much more interesting, and doesn't take any additional time.
For this client's holiday video, we came up with a concept that showcased their staff and processes, announced a move to a new building, and spread some holiday cheer.
The video was distributed via email and social media. The client told us that the filming process was a great team-builder and morale booster. So along with the final videos (there were two versions for their two different brands), we gifted the client with a behind-the-scenes compilation for employees to enjoy and share with their family and fiends.
Social media video announced a virtual Dia de Los Muertos community event with images, music, video we'd shot for past events, and animated overlays.
For a company that does corporate team-building through board game events, the best way to showcase their skills, and customer satisfaction, was to film a client event. During the evening, we filmed client testimonials. Interspersing the game action with the interviews let the experience and the clients tell the story of this unique business.
Sometimes the video you need is short, sweet, and simple. We created a series of these very short product demonstration videos to showcase the unique flexibility of the Agility project line in different configurations. The videos were used on the Web, at trade show kiosks, in email, and in eBooks.
To make this event accessible to more of the families of the community, we ran this animated video ad in Spanish as well as in English. Strategic partnerships with mothers' Facebook groups stretched the ad marketing budget and helped meet targets for reservations and attendance.
The best way to introduce a candidate for public office is via is a scripted video that captures their personality, values, and ties to the community. We created this video for candidate Ruth Luevanos, who won her historic race.
OCTO (the Orange County Transporter Organization) was having trouble convincing car-loving Californians to take public transportation. Conventional messages about saving money weren't working to overcome the convenience of taking a car.
It's a well-known phenomenon in psychology (and sales) that if you hand someone something of value to hold, it's difficult for them to give it back. So we created a concept video to demonstrate the the feeling of having cash in your hands when you take public transportation.
We've created television commercials, website videos, social media videos, product demo videos, eBook videos, videos without sound designed for noisy trade show floors, and a video that ran on a loop in a pie shop. But so far, this is the only video we've ever created that was meant to be played on a truck.
A Looped LOGIC distributor wanted to fill a semi-trailer truck with the company's lab furniture and take it on the road to show customers. But while customers could see and touch the quality of the products, Looped LOGIC's sales model —products kept in stock and shipped in days, not weeks or months — was so revolutionary for the industry that customers had a hard time believing it was possible. So we created a short, lighthearted video to explain how it all worked.
Racism is a sensitive subject. Getting people to talk about it is not easy. Getting people to pay money and go to a venue to talk about it is even more challenging.
For this social media advertising video, our first step was to develop a concept that takes away fear of the topic, and makes the idea of talking about it feel safe and also seem like a positive thing to do.
When a fundraising event is centered around a group game called "Ultimate Werewolf" and close to Halloween, it's natural to promote it with a fun and spooky little video.
A dead mall was such a sore point that complaining about it had almost become a community sport. So how do you call out the problem without just looking like you're piling on the complaints? And how do you introduce the potential of solutions in just a minute?
We did it by contrasting our dead mall with a lively one just 30 minutes away. Once we had the footage of both malls, we let the content drive the text. The result is a humorous look at a serious issue, and a demonstration that things can be different if there's enough community will.
Video case study created as part of a presentation at a national DMA convention.
It’s hard to overstate the power of good video. Whether you’re talking about explainer videos, sales videos, storytelling videos, animated videos, social media videos, educational videos, testimonial videos, interview videos, videos edited from other content, or videos that generate lead, there’s nothing that engages audiences as quickly or effectively.
In fact, in our tests, video on social media engages audiences five times better than any other format.
There’s a secret in our first sentence, though: it has to be good video. Meaning that it has to work as hard in its medium as any other marketing channel does.
It must appeal to your target audience, make the point seamlessly, tell your story well and engagingly, and accurately and appealingly convey your brand. Doing those things doesn’t always take a ton more time and budget that just pointing a phone at your face and touching “Record”. But it always takes more thought.
We’re lucky enough to have a very fine in-house video team that includes award-winning writer-director-producer Heather Hillstrom. Check out some of our work. Then call us for to learn more about how we can help you meet your video needs.
Free Knowledge: How To Make a How-To Video Download a tip sheet, too.