There were two challenges to updating the design of this non-profit website. The first was corraling 200 pages of content into a structure that helped visitors in multiple target audiences (donors, students, teachers, academics, and public and community organizations) find what they needed. The second was to make the content engaging, to encourage visitors to explore. We used the client's store of beautiful photos from actual projects to create the human connection between the work and visitors.
We developed a lively new brand, palette, and style guide. And we created a more accessible new structure for the website as a whole and for each type of content, from videos to long articles.
The gorgeous work of a high-end landscape firm needed a showcase that reflected both their style and the way that they transform their clients' spaces.
We transformed their website from a series of basic and boring pages to a well-organized and inviting experience that is nearly immersive as their gardens.
There's no rule that says that WordPress, SquareSpace, Wix, and other CMS-based need to be borning. Or inflexible. Or limited to a template that looks great on the fashion-influencer sample, but that doesn't work for your business, or for SEO.
Thoughtful choices, strong organization, and a bit of clever custom CSS give you the content management flexibility and control of CMS, but also the value and benefits of a website that works for YOU.
A talented partner in this team-building business designed a clever and arresting logo. When creating a microsite for them, we put the image front and center, extended the background to encompass everything on the site, and kept everything else simple.
We chose photos that reflect the Board Game Brigade experience (from a video we created for them), and captioned them with client testimonials. Finally, we wrote copy that clearly and concisely defines both the process and benefits of working with BGB.
The Simi Valley Cultural Arts Center is a unique building with prominent placement on a busy street. Yet very few people in the community knew what it was, and an estimated 90% of residents had never been inside. Even fewer people knew about the Foundation that supports the Center or had ever donated to it.
The "Before" website focused entirely on soliciting donations, which didn't work for visitors who had never been introduced to the organizaiton before. Moreover, the site loaded painfully slowly, didn't work well on mobile devices, and was riddled with errors.
We created a new design that connects the familiar building with the exciting events that go on inside. It loads quickly and works beautifully on mobile. And we created event templates, with sections for attendees, sponsors, and purchasing info, that the Foundation can use to quickly and easily promote new events.
Conventional wisdom says that if you're engaged in lead generation, you never give anything away before you capture contact information. But data, testing, and our experience show that site visitors see a signup form as a barrier to entry that can be fatal for results — at least when you measure them by revenue.
For this Oregon real-estate firm, we created a website that allows visitors to search for homes wihtout having to sign up at all, unlike any of their local competitors. We used the client's extensive library of original photos to showcase the communities they serve. The result was more inquiries, more new clients, and significant growith of the firm.
We didn't develop Knight-Ridder's eleven city websites. We developed a web solution for a specific program. The client wanted to drive more visitors to their regional websites. Once there, they wanted visitors to visit multiple areas of interest before leaving, especially the areas that drove the most ad revenue: news, sports, and entertainment.
So we developed a sweepstakes, postcards that were targeted to each metro area, and an interactive online treasure hunt game. Visitors driven to one of the websites could play the game from a frame housed on a central server, but interact normally with the website content, and even collect the three tokens they needed to enter the sweepstakes and win a small prize for playing.
One of the requirements of the program was that it had to be easy for eleven busy webmasters to implement. So we made it very simple, wrote a one-page instruction document, and made ourselves availabe by phone to answer questions on the implementation day. Turns out the phone support wasn't needed. Each of the webmasters implemented the program in less than 30 minutes.
There days, a “website” can be almost anything. You can have a proof-of-concept business website, lead-generation website, e-commerce website, customer communications portal, engagement platform, promotional website, a landing page, or something that can be much better than a landing page (ask us about this).
Your website can be built from scratch or created on a CMS (content management system) platform like WordPress, Wix, Squarespace, or Woo commerce that you can update yourself.
If you already have a site, it can be refreshed, re-branded, re-organized, or completely re-thought to reflect who you are, what you offer, who you serve, and how you want to do business today.
But whatever form your website takes, it must be mobile-first (not just mobile-friendly), have SEO built in rather than tacked on, and deliver measurable revenue for your investment.