Email Marketing

  • HLF invitation: Sale, Lunch, Tour
  • C3 Advertising Email Newsletter
  • HLF holiday email with video
  • HLF/Looped LOGIC Event Invitation Email
  • Dr. Hamas Botox Email
  • Anthem/UCLA announcement email
  • Looped LOGIC fume hood email
  • Email for community racism event

How to clear confusion about email marketing

These days, when there are feature-packed email marketing platforms, dozens of “sure-fire” sales funnel systems, and an email marketing guru in every corner of the Internet, it’s hard to know how to get the most out of your email marketing programs — or even when, if, or how you should include email in your mix.

With every Google search and click on a YouTube video, you can find “experts” shouting, with absolute certainty, contradictory advice: Use lots of images. Don’t use images. Only target older adults, and do it sparingly. Target everyone, constantly. Keep it short. Make it long. And on and on…

So how do you know what to do? First of all,

Relax.

The simple truth is that the fundamentals of successful email marketing are the fundamentals of all good marketing:

  • Know your audience
  • Create messages that have value
  • Use consistent branding
  • Have a great offer
  • Get appropriate lists from reliable, professional sources
  • Use correct techniques for the medium and channel (see Microsoft case study)
  • Follow through effectively
  • Measure results by what matters: revenue
  • Test, measure, rollout, repeat.

That’s how we create successful email marketing programs for our clients.

Learn more about C3 Advertising Email Marketing Services

Next: Website Portfolio

Back to Portfolio Home

To learn more, get your questions answered, and put your mind at ease about email marketing, Start here.