How do you demonstrate the speed of shipping laboratory furniture on a flat printed postcard? Leverage a joke that everyone heard sometime in grade school. The humorous take on the message works well with the client's slightly irreverent brand.

Did you know that a window envelope can include more than one window? And that one of those windows can be on the back of the envelope? And that you can print one side vertically, and one horizontally to get the most impact for your message?

Well, you can. Taking the familiar form of a #10 envelope and seriously thinking how to turn it into an involving mini-billboard makes every part of the package work harder to achieve objectives.

This package for Xerox only has one small photo of the printer...but lots of ideas about how a nonprofit organization can use it, plus actual samples of the color printing produced by the machine. It's proof of quality that prospects can see and touch.

If you want to make a really big impact with an important audience, nothing beats a 3D package. This one, part of a series called The Power Of The Letter, included re-creations of historical letters, replica writing implements, and a brochure.

For other clients, we've created dimensional mailing packages that were shaped like Chinese food takeout containers, movie film canisters, and more. One, sent to high-volume hard drive buyers at computer manufacturers, was a box sized and printed to look like a briefcase. Inside was a kit of materials with a 1960's spy theme, complete with a small voice recorder that played a message (but didn't self-destruct) with appropriate fun and drama.

Most of the prospects got their “briefcases” delivered in the mail. The top five prospects got them delivered by actors dressed in suits, with the cardboard boxes uselessly but amusingly handcuffed to their wrists.

Challenge: the video game was all about the vastnest of space. But the format we had to work with was really small.

We used tricks of color, scale, and contrast to make the most of the small format. Using a gatefold instead of a letter fold helped create a sense of drama when the inside spread was revealed.

This postcard invitation to a holiday event for a plastic surgeon introduced women to a new service offering at the practice. The headline and copy get attention and position the event, and the treatment, as something nice that a woman can do for herself. The color treatment on the gift box is a gradient that's used on the client's website header, to tie the mailing into the client's brand. The primary target audiences were the ones you'd expect: current and former patients of the practice, plus a list of prospects selected by demographics and geography. These were all delivered by mail. But the client had shared with us that nurses referred them more than anyone else, and they just happened to be across the street from a large hospital. So two of the nurses from the practice walked across the street and shared the invitations with their colleagues in person.